The big brands make great drills. We look for what they don't. 

Every trade still has steps done with a helper standing around, a scrap of wood, or a tool someone rigged up in their garage.

Those steps are too specific for the big tool brands and too small for automation, and they cost contractors real money on every job. Illyra JSL exists to find them and build the proper tool, one trade at a time.

We started in 2026 by screening ten industries against one question: where can a small engineering team build something a working pro would buy with their own money? We are now validating the strongest problems across several fields with the people who do the work, before choosing what to build.